Reptiles LIVE! Exhibition Marketing

Team:
Carnegie Museum of Natural History

Deliverables:
Branding, Social Media, Online and Physical Marketing

Year:
2018

Reptiles LIVE! was a traveling living showcase of various reptiles. Museum guests could walk through a guided tour, meet, and even interact with the live creatures. Along the way, they would encounter facts about each animal’s particular evolutionary skills. To market the exhibition, the animals specific “superpowers” were showcased in a manner acceptable for families and children, such as an iguana’s ability to adapt in color to its environment. Other ads were simply a play on pop culture icons. A playful and colorful design story was compiled to bring the animals to life and adapted to both print and digital mediums.