About

I’m Bill, an award-winning visual designer with direct experience in corporate, regional government, and nonprofit marketing. I create aesthetically pleasing and accessible print, web, and user experience designs through process-oriented planning involving design thinking strategies.

When there is some spare time I enjoy 3D modeling for games, taking in some awesome architecture, gardening, painting, and reading any work by Stephen King.

Experience

Net32 logo
Digital Designer

Net32, Inc.

– Present

Remote

  • Design, test, and iterate to create engaging interactive experiences for marketing webpages, headless landing pages, complex e-commerce experiences, forms, and modals
  • Employ best practices for WCAG 2.1 standards for accessibility while technologically optimizing assets for a smooth experience
  • Collaborate with marketing, digital, product, vendor services, support, and executive leadership
  • Generate design of e-commerce email campaigns and CRM flows
  • Conceptualize and produce social media creative for Facebook, LinkedIn, and Instagram
  • Compose creative and employ visual standards from external dental brands for the Net32 Comarketing Program
  • Create internal templates, brand manuals, information sheets, presentations, and guides
  • Maintain a visual asset library containing all brand elements, templates, and files
Nestle Health Science logo
Graphic Designer

Nestlé Health Science

– December 2022

Boston, MA

  • Manage and execute design projects for 3 brands at various levels of market maturity, meeting or beating KPIs
  • Work as a collaborative member of the Global Creative Studio team, advocating for excellent brand representation across all published media for multiple locales
  • Develop creative for sales promotions, resulting in a 100% week-over-week sales increase in spring 2022
  • Contribute to the establishment of a new UX design process and construction of a component library
  • Strategize and delegate tasks to external contractors and partners to meet deadlines
  • Partner with the marketing team, brand managers, copywriters, medical education, and regulatory staff
  • Maintain visual assets in project databases, files, and archives
DHS seal
Graphic Designer

Allegheny County DHS

 – 

Pittsburgh, PA

  • Redesigned the agency’s seal and created a new universal visual style guide
  • Designed, directed, and translated conceptual input into final marketing materials
  • Presented and defended designs and key deliverables to peers and management-level stakeholders
  • Met federal ADA accessibility guidelines for physical pieces and UX designs
Carnegie Museum of Natural History logo
Graphic and Web Designer

Carnegie Museum of Natural History

 – 

Pittsburgh, PA

  • Redesigned the museum’s iconic dinosaur logo and created a new visual style guide
  • Directed UX design of new accessible website and microsites containing over 2300 pages, increasing sessions 17% and decreasing load time by 85%
  • Branded an international scientific conference on climate change with participants from over 50 countries and territories
  • Regularly branded exhibitions and produced deliverables from brochures to building banners
  • Trained, assisted, and critiqued a part-time designer with overflow production work

Skills

Creative Cloud icons
Adobe Creative Cloud
Microsoft Office icons
Microsoft Office
Cinema4D logo
Maxon Cinema4D
SketchUp icon
Trimble SketchUp
Sketch icon
Sketch
Invision icon
Invision
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Figma

Education

Thomas Jefferson University logo
Thomas Jefferson University

Bachelor of Science, Graphic Design Communication

Cum Laude,  –