Pure Encapsulations 2023 Consumer Quiz Campaign

Team:
Nestlé Health Science

Deliverables:
Commercial and social media campaigns, Content writing, Motion graphics

Years:
2022-2023

Fifteen, thirty, one-minute, and ninety-second variations advertise a new Nestlé Health Science feature, The Pure Encapsulations Vitamin Quiz. This new feature attracted an increase of 20% in traffic within a month of launch. The advertisement employs various motion graphics to maintain the viewer’s attention while communicating the features of the application.

The motion graphics shine in this piece, as stock video was licensed to complete portions that required lifestyle shots, additionally keeping the project within budget. The campaign was completed between 2022 and ran between 2023 and 2024 on social media and broadcast television.