About

I’m Bill, an award-winning visual designer with direct experience in corporate, regional government, and nonprofit marketing. I create aesthetically pleasing and accessible print, web, and user experience designs through process-oriented planning involving design thinking strategies.

When there is some spare time I enjoy 3D modeling for games, taking in some awesome architecture, gardening, painting, and reading any work by Stephen King.

Experience

Digital Designer

Net32, Inc.

January 2023 – Present

Remote

Design, test, and iterate to create engaging interactive experiences for marketing webpages, headless landing pages, complex e-commerce experiences, forms, and modals
Employ best practices for WCAG 2.1 standards for accessibility while technologically optimizing assets for a smooth experience
Collaborate with marketing, digital, product, vendor services, support, and executive leadership
Generate design of e-commerce email campaigns and CRM flows
Conceptualize and produce social media creative for Facebook, LinkedIn, and Instagram
Compose creative and employ visual standards from external dental brands for the Net32 Comarketing Program
Create internal templates, brand manuals, information sheets, presentations, and guides
Maintain a visual asset library containing all brand elements, templates, and files

Graphic Designer

Nestlé Health Science

October 2021 – December 2022

Boston, MA

Manage and execute design projects for 3 brands at various levels of market maturity, meeting or beating KPIs
Work as a collaborative member of the Global Creative Studio team, advocating for excellent brand representation across all published media for multiple locales
Develop creative for sales promotions, resulting in a 100% week-over-week sales increase in spring 2022
Contribute to the establishment of a new UX design process and construction of a component library
Strategize and delegate tasks to external contractors and partners to meet deadlines
Partner with the marketing team, brand managers, copywriters, medical education, and regulatory staff
Maintain visual assets in project databases, files, and archives

Graphic Designer

Allegheny County DHS

October 2018 – September 2021

Pittsburgh, PA

Redesigned the agency’s seal and created a new universal visual style guide
Designed, directed, and translated conceptual input into final marketing materials
Presented and defended designs and key deliverables to peers and management-level stakeholders
Met federal ADA accessibility guidelines for physical pieces and UX designs

Graphic and Web Designer

Carnegie Museum of Natural History

September 2016 – September 2018

Pittsburgh, PA

Redesigned the museum’s iconic dinosaur logo and created a new visual style guide
Directed UX design of new accessible website and microsites containing over 2300 pages, increasing sessions 17% and decreasing load time by 85%
Branded an international scientific conference on climate change with participants from over 50 countries and territories
Regularly branded exhibitions and produced deliverables from brochures to building banners
Trained, assisted, and critiqued a part-time designer with overflow production work