Live Animal Encounters!
The Living Collection at Carnegie Museum of Natural History aims to educate broad audiences with live animals. The animals range from baby skunks all the way to large snakes. By allowing visitors, children, and those attending community events on the road to become engaged, knowledge of these amazing animals can spread.
Tasked with visual marketing, the campaign needed to stay friendly enough to appeal to families and children of varying ages. Building on an existing vector aesthetic established for the children’s exhibition space within the museum, the brand was taken one step further to Live Animal Shows! (now Live Animal Encounters!) branding.
A variety of tools are used on-site to appeal to visitors including:
Pop up banners